Chetan Rao

Chetan Rao is the founder of RevSku. Over the past 15 years, Chetan has worked as a writer, brand strategist, and agency founder, with brands like eBay, Sixt, bugatti, K&N, and others. He also wrote two children's books and rides motorcycles for fun.

https://chetanrao.com

All posts

Lost aftermarket part sales your analytics can't see (and how to fix it)

This week: In a test of 131 ecommerce sites, most failed at several basic on-site search query types, including a parts retailer that

Jul 12, 2026 · 6 min read

How to Win AI Search for Aftermarket Parts (Data from 27K Queries)

Somewhere right now, a guy with 4,000 YouTube subscribers and a Camry in his driveway is making your next customer's purchase

Jun 22, 2026 · 18 min read

When Should an Aftermarket Ecommerce Store Invest in SEO?

Every SEO agency will tell you the best time to start was yesterday. That's not advice, that's a sales pitch.

Jun 17, 2026 · 5 min read

68% of Google Searches End in No Clicks. What Should Your Parts Store Do About It?

Two-thirds of Google searches now end with nobody clicking anything — not on your site, not on a competitor's. Nothing. (That number&

Jun 14, 2026 · 3 min read