Last updated: 15 June 2026

This Privacy Policy explains how Lextrous, a sole proprietorship operating under the trade name RevSku ("RevSku," "we," "us," or "our"), collects, uses, and protects information when you visit revsku.com (the "Site") or interact with our services.

1. Who We Are

RevSku is a trade name of Lextrous, a sole proprietorship based in India. For privacy purposes, Lextrous is the entity responsible for your information under the Digital Personal Data Protection Act, 2023 (DPDP Act) and other applicable Indian law.

Registered address: Level 2, The Habitat, Gokulam Main Road, Jayalakshmipuram, Mysore - 570012, INDIA.

Contact: hello[at]revsku[dot]com

2. Information We Collect

Information you provide directly

  • Hidden Money Diagnostic submissions — when you request a diagnostic, we collect details such as your name, email address, business or website URL, and any other information you choose to provide in the form (for example, revenue range or current SEO challenges).
  • Client and billing information — if you engage us for an audit or retainer, we collect your business name, contact details, and billing information needed to deliver services and process payment.
  • Correspondence — anything you send us by email or through contact forms.

Information collected automatically

When you browse the Site, we automatically collect certain technical information through:

  • Google Analytics 4 (GA4) — page views, traffic sources, device and browser type, approximate location, and on-site behavior.
  • Google Search Console and Bing Webmaster Tools — used to monitor how the Site appears in search results. These tools help us understand search performance and do not directly collect personal data from Site visitors.
  • Microsoft Clarity — session recordings, heatmaps, and click or scroll behavior, used to understand how visitors use the Site. Clarity applies automatic masking to certain fields, but we do not knowingly use it to capture sensitive personal data such as payment details.

Cookies and similar technologies

We currently use cookies for analytics (GA4, Clarity) and basic Site functionality. We may run campaigns through Google Ads and Meta (Facebook/Instagram) Ads, which would involve advertising and remarketing pixels placed on the Site. These pixels let us measure ad performance and show relevant ads to past visitors on those platforms.

You can control cookies through your browser settings; disabling them may affect how parts of the Site function.

3. How We Use Your Information

We use the information described above to:

  • Respond to diagnostic requests and general inquiries
  • Deliver audits, retainers, and other services you engage us for
  • Process payments
  • Understand and improve Site content and performance
  • Communicate with you about an ongoing or prospective engagement
  • Run and measure advertising campaigns, once active

4. Payment Processing

Payments are processed through Stripe, Razorpay, or Wise, depending on your location and preference. We do not collect or store your card or bank account details directly — these are handled by the relevant payment processor under their own privacy and security terms.

5. How We Share Information

We do not sell your personal information. We share it only with:

  • Service providers who help us operate the Site and deliver services (analytics providers, payment processors, hosting and email providers)
  • Advertising platforms (Google, Meta), once advertising is active, for the purposes described above
  • Authorities or regulators, where required by law

6. Data Retention

We retain personal information for as long as needed to deliver services, comply with legal obligations, or resolve disputes, after which it is deleted or anonymized.

7. Your Rights

Under the DPDP Act and other applicable law, you may have the right to access, correct, or request deletion of your personal information, and to withdraw consent where processing relies on it. To exercise these rights, contact us at [insert email].

8. Grievance Officer

In accordance with Indian law, grievances regarding this policy can be directed to:

Chetan Rao
hello[at]revsku[dot]com

9. Children's Privacy

Our services are intended for businesses and professionals. We do not knowingly collect information from individuals under 18.

10. International Visitors

We welcome clients and visitors from outside India, but this Site and our services are governed by Indian law, and any personal information you provide may be processed in India.

11. Changes to This Policy

We may update this policy from time to time. The "Last updated" date above reflects the most recent revision.

12. Contact Us

Questions about this policy can be sent to hello[at]revsku[dot]com